Aromatherapy Essential Oils for Healing - Demetria Clark


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Even for those well-versed in the world of aromatherapy, it's still easy to get lost in the nuances. It doesn't help that most of the information online is from essential oil companies that are subtly (or not so subtly) pushing their own products!

When you're dealing with volatile compounds, biased information can be outright dangerous. Stop second-guessing what you read online and get this booklet by Demetria Clark! She uses her 20+ years experience as a herbalist and aromatherapist to teach readers about the safe use of essential oils in diffusions, inhalations, and topical applications.

The author is not associated with any essential oil companies so you can trust her as she covers different methods of application, some essential oils, and safety.


What exactly is aromatherapy? 

In a nutshell, aromatherapy refers to the use of natural plant extracts such as essential oils to promote our physical, psychological, and emotional wellbeing. Although it has been in existence for thousands of years, it wasn't really until the invention of steam distillation in the early 11th century that it started gaining traction. The aroma and chemical components of these oils have since been used to stimulate emotional and physiological reactions to facilitate healing. Essential oils, for example, are added to bath water, skincare products, massages, diffusers, and more. 

Aromatherapy Essential Oils for Healing

In this 48-page booklet, Demetria Clark, Founder and Director of the Heart of Herbs Herbal School, and the Global Director of Birth Arts International (a doula training program) teaches us how to buy, blend, and store essential oils.


  • Aromatherapy for Body, Mind, and Spirit
  • Aromatherapy Applications
  • Some Common Essential Oils
  • Essential Oil Safety
  • Blending Essential Oils: The Basics
  • Basic Methods for Making Aromatherapy Applications 
  • Aromatherapy Applications for Physical Wellbeing
  • Aromatherapy Therapy Applications for Emotional and Mental Wellbeing
  • Aromatherapy Applications for Setting or Changing Mood 

Dimensions: 21 by 14 cm
Publish Date: 1/06/2015

EO Business Builders

Essential Oil Business Builders

The demand for essential oils has steadily grown over the last few years and so has the number of businesses trying to make it in this industry. Here we share a few tips on how to grow your business beyond family and friends.

Choosing The Right Bottles

There are two main things you have to look out for when choosing the right bottles for your essential oils. They have to be both protective and portable. Clear bottles may look great on bright-coloured oils but can wreak havoc on the quality. To avoid getting your oils spoiled by UV rays before they even reach your customer's hands, your best bet is to go for coloured bottles. Amber and blue bottles do a good job of preserving your oils' aromatic and therapeutic properties.

Next, you have to make sure the bottles are leak-proof and won't break while in transit. And you certainly won't want to lug around oils in huge containers. They have to be small enough for easy transport yet can hold enough oil for your customers to judge whether they like it or not. Smaller bottles in 1ml and 2ml capacity are perfect for giving out samples.

You also want to have your EO accessories of the same high quality as your oils. This means staying far away from plastic bottles and plastic roller balls. We like to use steel roller balls that glide ever so smoothly on the skin and are sure to give your customers a more positive impression.

Getting Your Name Out There

Every EO seller starts by giving samples to friends and family and then hopes to grow their business via word of mouth. While this is a foolproof way to get your name out there, it is quite limiting. Here are a few things you could try to grow your business exponentially:

1. Attend community events.

Be an active member of your community and be in the know when a local event is brewing up. Trade shows, festivals, markets, and concerts generally see a decent amount of foot traffic and are a good opportunity to introduce your brand. Sign up as a vendor and arm yourself with business cards, samples, coupons, and brochures. If you can't afford brochures just yet, just a banner or a display announcing your social media accounts could work wonders in promoting your business.

2. Go beyond community events.

To further grow your client base, start joining bigger events outside your community. A lot of organisations hosting these events normally look for "sponsors" or donations for raffle prizes. It's a great opportunity to get your product and name out there.

3. Hold a class.

A lot of people are interested in essential oils but have no idea exactly where to begin. Tap into this market and hold a class or workshop. Our DIY kits and packs are a fun way to educate people about the many benefits of essential oils!

Go shopping for all the accessories you need to build your dream EO business!