Essential Oil Business Builders
The demand for essential oils has steadily grown over the last few years and so has the number of businesses trying to make it in this industry. Here we share a few tips on how to grow your business beyond family and friends.
Choosing The Right Bottles
There are two main things you have to look out for when choosing the right bottles for your essential oils. They have to be both protective and portable. Clear bottles may look great on bright-coloured oils but can wreak havoc on the quality. To avoid getting your oils spoiled by UV rays before they even reach your customer's hands, your best bet is to go for coloured bottles. Amber and blue bottles do a good job of preserving your oils' aromatic and therapeutic properties.
Next, you have to make sure the bottles are leak-proof and won't break while in transit. And you certainly won't want to lug around oils in huge containers. They have to be small enough for easy transport yet can hold enough oil for your customers to judge whether they like it or not. Smaller bottles in 1ml and 2ml capacity are perfect for giving out samples.
You also want to have your EO accessories of the same high quality as your oils. This means staying far away from plastic bottles and plastic roller balls. We like to use steel roller balls that glide ever so smoothly on the skin and are sure to give your customers a more positive impression.
Getting Your Name Out There
Every EO seller starts by giving samples to friends and family and then hopes to grow their business via word of mouth. While this is a foolproof way to get your name out there, it is quite limiting. Here are a few things you could try to grow your business exponentially:
1. Attend community events.
Be an active member of your community and be in the know when a local event is brewing up. Trade shows, festivals, markets, and concerts generally see a decent amount of foot traffic and are a good opportunity to introduce your brand. Sign up as a vendor and arm yourself with business cards, samples, coupons, and brochures. If you can't afford brochures just yet, just a banner or a display announcing your social media accounts could work wonders in promoting your business.
2. Go beyond community events.
To further grow your client base, start joining bigger events outside your community. A lot of organisations hosting these events normally look for "sponsors" or donations for raffle prizes. It's a great opportunity to get your product and name out there.
3. Hold a class.
A lot of people are interested in essential oils but have no idea exactly where to begin. Tap into this market and hold a class or workshop. Our DIY kits and packs are a fun way to educate people about the many benefits of essential oils!